- Small businesses are started by all sorts of people, some visionaries on a mission, and some of them are simply trying to earn a living. More often than not, this group gets better results. Realism and practical hard-headed are absolute necessities if you want your business to succeed. All the vision in the world will not increase your bank account there is no market for your product or service.
- unrealistic dreams are encouraged and nurtured by our society to the detriment of many budding business owners. Do not believe the hype. Do not start a business in hopes of becoming fabulously wealthy. If you have an idea, invention, product or service that you feel is transforming the world, recognize that others may disagree. Having beliefs and fantasies that do not align with reality is relatively safe if they stay in your head. When you try to start a business based on them, you risk your financial security on illusions. You often hear about people who have conquered the world with their eccentric invention. It happens. But people also win the lottery and getting hit by lightning. None of these things may happen to you.
- Dreamland can be effectively banished from your mind by doing thorough research on the market conditions and prospects for the business you are planning. If you fail to do this research before making an investment, you are basically throwing your money into the air and hoping that more comes down than went up. Whatever your field, product or service, you need to know what the competition is offering and how they are doing it before you enter the fray. If there is no competition, there is probably no market for what you are planning.
- Recognize that a new business usually takes a substantial investment of time and money. Do not expect to get something for nothing. Pay what you pay for high quality is the best use you can make your money. This applies to commercial rental, equipment and wages for quality employees. You might be tempted to hire someone because you know they'll work for less, but resist this need in mind that there is a reason. The same applies to places less costly for your business, especially if it is a storefront or retail operation. Pay what you have to pay for a good location. If you start a business in the wrong place, he will die.
Dreamland
Lack of research
Cutting Corners
help start a small business
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